No juniors on client work
Every person in front of a client is someone the client would have hired directly.

Join Us
Arbaaa is built to put senior judgement directly in front of institutional leaders. That only works if the firm stays small and the people are senior. We hire rarely and we hire carefully.
The Opportunity
Arbaaa advises executive offices, ministries, and cultural institutions on institutional reputation. The work is diagnostic before it is creative. We study how meaning, flow, and perception operate inside an institution, then build a system leadership can govern.
There is no account layer here. The person who runs the diagnostic is the person who presents it. Work is not handed down and it is not handed off.
This is a narrow discipline in a market that is being built right now. Saudi institutions are defining how they are understood, for the first time, at scale. That window does not stay open.
How We Work
Every person in front of a client is someone the client would have hired directly.
We run measurement infrastructure. Positions are argued from observation, not instinct.
The engagement succeeds when the institution can run the system without us.
Principles
The brief describes a symptom. Find what produced it.
Silent agreement is a failure of the person, not the meeting.
Nothing exists here until it is written clearly enough to be argued with.
No handoffs, no hedging, no waiting to be told.
Open Roles
That is normal. We open a role when the work demands it, not on a calendar. If the sections above describe how you already work, write to us anyway. We keep a short list and we read everything.
Speculative applications
Not a cover letter. Send one piece of work you are proud of and two paragraphs on why it mattered.